Thanks to my friend rapper/actor/filmmaker Taiyo “HYST” YamanouchiI had the chance to participate in a singer’s image change.
For his new album campaign, IndieJesto, Jesto, Hyst’s brother, not only chose to reappear on social networks with a completely different look, but he even changed musical genre shifting from rap to pop rock.
On a rainy November evening, I joined the crew led by HYST for the filming of a videoclip.
A quick briefing: they needed backstage shots in black and white and some “street” portraits, again in a high-contrast black and white; in short, they looked at creating a typical vintage atmosphere from other times.
The sets: a second-hand clothing store; a record store; the Navigli canal-sides; and a pub.
The characters: Jesto & friends, an acoustic guitar and pints of beers.
The film and photo crew: Me & HYST
Jesto’s natural attitude in his new skin made my work absolutely easy: I photographed the skin-changing live with my old FujiFilm X30 and I did it before the fans could realize what it would soon be.
Memories and faces cut the darkness of the darkest Past. Men and women whisper the sad chronicle of a bombing. Milanese civil society once again remembers the citizens who were slaughtered by extreme-right violence. In Piazza Fontana people loudly condemn fascism. The public speakers speak. The flags flap. Eyes fire up. Another December 12 adds new memories to the heart of the city.