Thanks to my friend rapper/actor/filmmaker Taiyo “HYST” YamanouchiI had the chance to participate in a singer’s image change.
For his new album campaign, IndieJesto, Jesto, Hyst’s brother, not only chose to reappear on social networks with a completely different look, but he even changed musical genre shifting from rap to pop rock.
On a rainy November evening, I joined the crew led by HYST for the filming of a videoclip.
A quick briefing: they needed backstage shots in black and white and some “street” portraits, again in a high-contrast black and white; in short, they looked at creating a typical vintage atmosphere from other times.
The sets: a second-hand clothing store; a record store; the Navigli canal-sides; and a pub.
The characters: Jesto & friends, an acoustic guitar and pints of beers.
The film and photo crew: Me & HYST
Jesto’s natural attitude in his new skin made my work absolutely easy: I photographed the skin-changing live with my old FujiFilm X30 and I did it before the fans could realize what it would soon be.
I’m very proud to have documented and recorded the “making of” of friend artist and director Federico Garibaldi’s short film, REGGIANI A THREAD LINKING WATER, EARTH AND SKY (Client: Reggiani S.p.A.; Art Director: Roberto Pelizzoni; Copywriter: Daniela Del Balzo; Producer: Wannaboo S.r.l.s.), winner of the Silver Dolphin at 2018 Cannes Corporate Media & TV Awards.