Thanks to my friend rapper/actor/filmmaker Taiyo “HYST” YamanouchiI had the chance to participate in a singer’s image change.
For his new album campaign, IndieJesto, Jesto, Hyst’s brother, not only chose to reappear on social networks with a completely different look, but he even changed musical genre shifting from rap to pop rock.
On a rainy November evening, I joined the crew led by HYST for the filming of a videoclip.
A quick briefing: they needed backstage shots in black and white and some “street” portraits, again in a high-contrast black and white; in short, they looked at creating a typical vintage atmosphere from other times.
The sets: a second-hand clothing store; a record store; the Navigli canal-sides; and a pub.
The characters: Jesto & friends, an acoustic guitar and pints of beers.
The film and photo crew: Me & HYST
Jesto’s natural attitude in his new skin made my work absolutely easy: I photographed the skin-changing live with my old FujiFilm X30 and I did it before the fans could realize what it would soon be.
There are places that “sound” like your own home. Around the world I have found a few, but the one where I really feel totally at home is a few steps from my place in Milan. Rossetti Records & Books second-hand store has been an institution for music (and book) lovers for over thirty years. Born from a “moment of rebellion & freedom” – as Maurizio Canella, a former philosophy student, tells me – the store near Piazza S. Agostino (via Cesare da Sesto 24), in the centre of Milan, has a strong fan base in town and all around Italy. In the Nineties Aron joined his father in the management of the store. In the music store the days are spent between tips on old vinyls (there are 100,000 titles in the archive) and chat about the ‘hoodies”. Writer Raul Montanari oftenkeeps Maurizio company. If you are in Milan and are looking for a place to regenerate yourself with Music, Rossetti is the place for you.