My article dedicated to “old” Fuji X 100 in the latest Fuji X Passion issue. ENJOY!
Photography is documenting a moment.
Whatever the situation or the subject to be recorded, the photographer carries out his task/assignment through his instrument.
Usually we forget this specific aspect, stressing the aesthetic value of the shot excessively, to the detriment of its historical value.
Humans need to record their activities and photography has proved to be the most agile and comfortable means, especially with the advent of digital technology.
The setting up of an art exhibition or fair, the backstage of a fashion catwalk or a studio recording session can now be shared in a flash. Today the world moves on with the speed of social networks; let’s not forget it!
In particular, everything that cannot be seen, the backstage of events in fact, is a source of continuous curiosity for the public connected to the web.
Responding to this wish to “know more”, to see what goes on behind the scenes, companies and individuals rely on backstage set photographers: in this way they share the backstage of their own production process.
In the past, enlightened managers like Adriano Olivetti entrusted the telling of their industrial narrative to the universal evocative power of photography. Wherever you looked at them, those photos spoke and contributed to the fortune of those who had commissioned them.
Today as then, showing yourself for who you are is a winning card.