Backstage Photography_01

Photography is documenting a moment.

Whatever the situation or the subject to be recorded, the photographer carries out his task/assignment through his instrument.

Usually we forget this specific aspect, stressing the aesthetic value of the shot excessively, to the detriment of its historical value.

Humans need to record their activities and photography has proved to be the most agile and comfortable means, especially with the advent of digital technology.

The setting up of an art exhibition or fair, the backstage of a fashion catwalk or a studio recording session can now be shared in a flash. Today the world moves on with the speed of social networks; let’s not forget it!

In particular, everything that cannot be seen, the backstage of events in fact, is a source of continuous curiosity for the public connected to the web.

Responding to this wish to “know more”, to see what goes on behind the scenes, companies and individuals rely on backstage set photographers: in this way they share the backstage of their own production process.

Backstage Photography_02

In the past, enlightened managers like Adriano Olivetti entrusted the telling of their industrial narrative to the universal evocative power of photography. Wherever you looked at them, those photos spoke and contributed to the fortune of those who had commissioned them.

Today as then, showing yourself for who you are is a winning card.



Lou Reed’s Perfect Day in my mind.

With a series of b&w pictures I decided to tell the rite of passage from the past to the present, from 2017 to 2018. I wanted to fight the darkness of Milan’s grey sky to find the light in the grain of reality (I used a digital filter in camera to reproduce the classic film grain).

The day after shows up with its victims – piles of garbage, a dead pigeon, broken glasses – and the next day announces its survivors – a man crossing the street smoking a cigar; girls running in the square as in a postcard from the Far Seventies, etc.

Despite the darkness all around light conquered the contours of shapes and lighted up life in the city. The evening finally came. A new rite of passage will start soon.

It was not Lou Reed’s Perfect Day, but I’m sure tomorrow there will be new things to tell and photograph. Another almost perfect day for me.